New Season — Up to 50% Off

Modest elegance, made in the UAE.

Hand-finished abayas in Barbie Crepe, Nida, and Organza — designed in Dubai, worn across the Emirates.

Shop New Arrivals Design Your Custom Abaya
  • 🚚 Free UAE Delivery
  • 💳 Cash on Delivery · Tabby · Apple Pay
  • ↩️ 7-Day Free Returns
  • 🧵 Made & Tailored in the UAE
New Arrivals

New Arrivals

This week's drop
Bestsellers

Bestsellers

Loved across the Emirates
Custom Abaya

Custom Abaya

Made to order, 8 days
Kids Abaya

Kids Abaya

Matching sets for little ones
What UAE women are buying

This month's bestsellers

View all
The Sunburst Black Pleat Abaya BESTSELLER
The Sunburst Black Pleat Abaya
★★★★★ 142 reviews
AED 269.00 AED 499.00
Premium Bella Linen Blend Abaya I Elegant Front Button Design I Black Abaya BESTSELLER
Premium Bella Linen Blend Abaya I Elegant Front Button Design I Black Abaya
★★★★★ 98 reviews
AED 299.00 AED 599.00
Chic Brown Elegance Abaya BESTSELLER
Chic Brown Elegance Abaya
★★★★★ 211 reviews
AED 199.00 AED 449.40
Girls’ Black Bella Crepe Abaya with Flower Buttons | UAE Made KIDS FAVORITE
Girls’ Black Bella Crepe Abaya with Flower Buttons | UAE Made
AED 249.00 AED 399.00
The Msquare Story

Every stitch is placed by hand, in our own Dubai atelier.

We work in small batches with Barbie Crepe, Nida, and Organza sourced for drape and breathability in Gulf heat. Embroidery is hand-finished thread by thread — the same detailing you'd find in a tailor's atelier, at a fraction of the price.

Meet our tailors
#WornByMsquare

Real women, real style

Blush Star Lace Abaya with Matching Hijab Shop Blush Star Lace Abaya with Matching Hijab
Hand-Embroidered Green Barbie Crepe Abaya with Headscarf | Made in UAE Shop Hand-Embroidered Green Barbie Crepe Abaya with Headscarf | Made in UAE
Satin Silk Under Abaya Dress I Off White, Short Sleeve, Maxi Length Shop Satin Silk Under Abaya Dress I Off White, Short Sleeve, Maxi Length
Girls’ Black Bella Crepe Abaya with Flower Buttons | UAE Made Shop Girls’ Black Bella Crepe Abaya with Flower Buttons | UAE Made

What our customers say

★★★★★

"The Sunburst pleat abaya fit perfectly and arrived in two days. Fabric feels much more expensive than the price."

Fatima A. — Abu Dhabi
★★★★★

"Ordered a custom abaya for Eid — the tailor followed my measurements exactly and it was ready in a week."

Noor S. — Sharjah
★★★★★

"Cash on delivery made it so easy to try for the first time. Now I've ordered three times."

Meera A. — Dubai
★★★★★

"Bought the Black Bella Crepe abaya for my daughter and she hasn't wanted to take it off since. Sizing was spot on."

Aaliya A. — Ajman
★★★★★

"The custom fitting service is incredible — my abaya was tailored exactly to my measurements and delivered right on time."

Latifa H. — Al Ain
★★★★★

"Beautiful embroidery, true to the photos on the site. Delivery was faster than I expected."

Reem K. — Fujairah
Made To Order

Design an abaya that's entirely yours.

Choose your fabric, silhouette, and embroidery. Our tailors bring it to life in 8 days, delivered anywhere in the UAE.

Start Your Design