Wholesale & Private Label Abayas for Boutiques
Every great abaya label begins with a single sketch and someone brave enough to believe in it.
If that is you, welcome. At MSquare Fashion, we turn your designs into abayas that carry your own name, made to order in our own production unit in the UAE, the place the world looks to for its abayas. We work with boutiques, bulk buyers and modest-fashion brands across the GCC, the UK, USA, Canada, Europe, Australia and beyond.
We don't see our wholesale clients as accounts. We see them as family. When you work with us, you become part of the MSquare family, and we grow together: your first 10 pieces, your first sell-out, your hundredth reorder. Your success is the story we want to tell.

Why make your abayas in the UAE
- Where the abaya is a way of life. In the Emirates, the abaya is worn every day and held to an exacting standard. That discerning eye shapes every piece we make.
- The world's fabrics, under one roof. As one of the world's great trading crossroads, the UAE gives you a rare choice of fabrics, from Korean Nida to Harir Maqsood.
- A label that carries a promise. For many women around the world, Made in the UAE means an abaya from the place it truly belongs.
Read more: why the world looks to the UAE for its abayas.
How it works
- Send us your designs. Sketches, photos or inspiration, with any fabric or colour preferences. Your own designs are welcome, and we bring them to life.
- We make a sample. We produce a sample of your design and send it to you, so you can hold your vision in your hands.
- You approve it. Ask for changes, or confirm the sample.
- We produce your order. Once you approve, we manufacture your abayas in the quantity you need, with your label.
We share every development with you along the way, from the first sample to the finished order, so you always know where your collection stands.
Why boutiques choose MSquare
- Your brand, your label: abayas made for your boutique, under your own name.
- One family, growing together: your growth is our goal. We work beside you, season after season, to take your brand further.
- Updates at every stage: you hear from us at each step, so there are no surprises.
- Made to order in the UAE: every piece is cut and stitched in our own production unit, not bought from stock.
- Experience across many styles: pleated, embroidered, lace, kimono, open-front and everyday abayas, plus sheilas and under dresses.
- Fabrics we work with: Korean Nida, Barbie Cobra, crepe, taffeta, Harir Maqsood, linen blends, chiffon and more.
- Sample first: you see and approve the quality before any production starts.

Our terms, clearly explained
Family means honesty, so here is exactly how we work, with no hidden costs and no surprises.
- Start small, from just 10 pieces. Your first order can be as small as 10 pieces in total, and you are free to mix designs, colours and sizes. It is a low-risk way to test your collection before you grow.
- See it before you commit. We make a sample of your design first, so you can check the fabric, fit and finish in your own hands. The sample price depends on the design, fabric and stitching time, and when you place your bulk order, we adjust the sample cost against it.
- Your brand, your way. Brand labels, hang tags and wash care labels are made exactly to your requirements. You pay only the actual cost, with nothing added.
- Fast production. Orders under 100 pieces are ready in about 15 days. For larger orders, we agree a clear timeline with you before we start.
- Planning for Ramadan or Eid? Festive seasons are our busiest time, and production takes a little longer. Share your plans with us early and we will reserve your production slot, so your collection is ready on time.
- Simple, fair payment. You pay 50% in advance to start production and the remaining 50% when your order is ready to ship. You never pay in full for something you haven't seen finished.
- Shipping at actual cost, tracked all the way. We ship to every country. Shipping and import duties are charged at actual cost, exactly what the courier and customs charge, with no markup. We share your AWB tracking number on the day your order ships, so you can follow it to your door.
- Updates at every step. From the first sample to the day your order ships, you will hear from us regularly on WhatsApp or email, so you never need to chase us.
Who this is for
- New boutiques launching their first abaya collection
- Bulk and wholesale buyers stocking abayas for their stores
- Online modest-fashion stores and Instagram sellers
- Established shops adding their own private-label range
- Retailers anywhere in the world, from the GCC to the UK, USA, Canada, Europe and Australia, looking for an abaya manufacturer
Shipping worldwide
We supply orders from the UAE to every country, including Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, the UK, USA, Canada, Europe (such as Germany, France and the Netherlands) and Australia. Shipping and import duties are paid by the client at actual cost, with no markup, and we share your AWB tracking number on the day your order ships.
Frequently asked questions
What is the minimum order quantity?
Just 10 pieces in total. You can mix designs, colours and sizes within those 10 pieces.
Can you make my own designs?
Yes. Send us your sketches, photos or inspiration, and we will make a sample of your design for you to approve.
How much does a sample cost?
The sample price depends on the design, fabric and stitching time, so we quote it once we have seen your designs. When you place your bulk order, we adjust the sample cost against it.
Can I see a sample before ordering in bulk?
Yes. We make a sample of your design first, and start production only after you approve it.
Can you put my own label on the abayas?
Yes. We produce private-label abayas under your boutique's name. Brand labels, hang tags and wash care labels are made to your requirements and charged at actual cost.
How long does production take?
Orders under 100 pieces are ready in about 15 days. For larger orders, we agree a clear timeline with you before we start. During Ramadan and Eid production takes a little longer, so share your plans early and we will reserve your production slot.
What are your payment terms?
50% in advance to start production, and the remaining 50% when your order is ready to ship.
Will I be kept updated during production?
Yes. We share every development with you, from the sample to the finished order.
Do you ship worldwide?
Yes, to every country, including the GCC, UK, USA, Canada, Europe and Australia. Shipping and duties are charged at actual cost, and you receive your AWB tracking number on the day your order ships.
Join the MSquare family
Your brand deserves to begin in the right place, with people who will grow alongside you. Send us your designs and tell us the quantities you have in mind. We'll reply with sample details and pricing, and we would be honoured to hear your story.
- WhatsApp: +971 55 278 6191
- Email: info@msquarefashion.com
New to private label? Read our guides on how to start your own abaya brand, the 10 questions to ask an abaya manufacturer and how MOQ, samples and bulk orders work.
Prefer a single custom piece for yourself? See Design Your Abaya.